← /WORKCASE_02 · PAID ADVERTISING
Neon Campaigns.
Multi-platform ad campaign that achieved 340% ROAS across Meta, Google, and TikTok.
Paid AdsAnalyticsStrategy
// THE CHALLENGE
Neon Fitness was spending $50K/month on ads with inconsistent returns. Their creative was stale, targeting was broad, and attribution was broken across platforms.
// OUR APPROACH
We audited their entire ad stack, rebuilt tracking with server-side events, created 40+ creative variants for split testing, and implemented a unified attribution model. Campaign strategy shifted to interest-layered lookalikes with dynamic creative optimization.
// RESULTS
340%
ROAS
-58%
Cost Per Acquisition
+$220K
Monthly Revenue
40+
Creative Variants Tested
// SIGNAL FROM CLIENT
“They turned our ad spend from a question mark into our most predictable growth channel.”
— James Nakamura, VP of Growth, Neon Fitness
// NEXT.STEP