← /WORKCASE_06 · CONTENT STRATEGY
Pulse Content.
Content ecosystem that drove 12x organic traffic growth through data-driven SEO and storytelling.
SEOContentStrategy
// THE CHALLENGE
Pulse Health's blog had 200 articles but minimal organic traffic. Content was unfocused, keywords were competitive, and there was no content distribution strategy beyond 'publish and hope'.
// OUR APPROACH
We performed a full content audit, pruned 60% of underperforming pages, built topical authority clusters around 8 key health topics, optimized existing winners, and launched a distribution engine across email, social, and syndication partners.
// RESULTS
12x
Organic Traffic Growth
340+
Keywords in Top 10
$1.8M
Content-Attributed Revenue
+28K
Email Subscribers
// SIGNAL FROM CLIENT
“They didn't just write content — they built an entire growth system around it.”
— David Kim, CMO, Pulse Health
// NEXT.STEP